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Case Study · Flight Stars

Photo + Video = Marketing deliverables to represent a sentence:

“Premiere Flight Training in Mesa, Arizona with Diamond Aircraft”

Diamond DA42 air-to-air over the red-rock mountains of Arizona
DA42 air to air under the moon
DA42 on the runway at dusk
DA40 air to air over the desert
DA42 above the valley
On the ramp
Preflight inspection
At the aircraft
Briefing at the tail
In the cockpit
Student on the controls
Talking it through
Debrief at the canopy
Working the checklist
Put to work

The same images, out in the world: the website, the flyers, the social covers, and the poster we carried to events.

The Flight Stars websiteWebsite
Printed flyerFlyer
Instagram coverInstagram
Event posterPoster
Educational Library

Building the videos for the educational library was the first actionable item in a marketing strategy that revolved around adding immediate value to the aviation community, and telling Diamond Aircraft that Flight Stars was committed to the brand beyond just owning the aircraft.

Diamond DA42 VMC Demo tutorial
DA42 maneuver
Diamond DA42 Multi-Engine Aerodynamics, VMC factors
Multi-engine aero
Diamond DA40 Steep Turns tutorial
DA40 maneuver
Testimonials

The “In their words” program. Testimonial videos from happy customers are the single most compelling seal of approval a company can get. This is marketing at full throttle. TRUTH.

Clarence Atienza, in her own words
flightstars
Adam, testimonial
Dallin, testimonial
Taysia, testimonial
Josh, testimonial
Billy, testimonial
Logan, testimonial
Nick, testimonial
Ethan, testimonial
Strategic Partnerships

The Pilot Institute set out to do a Deep Dive educational course on the DA42. Flight Stars donated the plane time, and we were there to document the process.

Pilot Institute Diamond Aircraft Flight Stars
Pilot Institute collaboration · one film, every platform
Diamond DA42 Deep Dive with Pilot Institute, YouTube
YouTube
Diamond DA42 Deep Dive, Instagram
flightstars

One production, cut for both YouTube and Instagram.

Careers Page Invitation Video

Since Flight Stars was looking to expand the team, the website demanded an invitation video for the careers section.

Take your career to the skies at Flight Stars
YouTube
Media × Revenue Engine

The media turned into a revenue engine
for marketing and sales.

The website we built, and the processes and systems behind it that convert leads, track data, and support growth.

A Command Center that stores CRM SOP’s Scripts Daily Operations and more
The Flight Stars website we built, showing the fleet section
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